HIGHLIGHTING CRAFT KNIVES' VALUE IN THE NATURAL ENVIRONMENT

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              Played with the styling of these premium craft knives by bringing bits of the forest indoors, highlighting their precision, longevity, and sense of Japanese rawness.
              Fixedblade tools are premium kitchen, camping, and outdoor knives made to last for life thanks to their precise handwork design and high-end technologies. They approached us to shoot conventional e-shop pictures, but we took it further. 
              We proposed showing the high quality of the knives across multiple channels, and shooting a series of images for print publications as well as digital platforms. To make them really stand out, we used the natural environment and various other natural elements to reflect the convenience and usefulness of the product. In the case of the kitchen tools, we opted for a minimal background evoking Japanese precision and clarity. The sharpness and grandeur of these premium knives were drawn to attention by the light. 

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